Control your Facebook business page with ease!

It has always been a bit of grey area...

Do you want a Facebook profile for social use and then a separate Facebook profile for business?

Should you use one or both of your profiles to administer your Facebook company page?

If you're struggling to find the answers, then hopefully Facebook's latest updates could make life a little easier and all being well a little less stressful...

With the recent changes made by Facebook you now have the ability to switch your account settings so you can browse, post and interact fully as your business page. Previously when liking, posting or commenting on another business page or even personal profile it would be through your personal account, very frustrating at times!

A practical approach to ROI for Social Media

Measurement and analysis are key to an online marketing strategy. The objective of the activities is to increase the number of contacts and expand the business. Therefore it is important to establish where new clients are coming from. It is likely that the website and social media will be used to confirm a client’s view of your company. Using LinkedIn or Facebook will mean that the potential customer already has a business relationship with you.

At this point, it is not really possible to attribute participation in social media to a direct financial return, unless perhaps you are retailing online.

What matters are new customers, new relationships and increased sales. At the same time, it is so important to measure your social media marketing efforts. Then you can tweak and improve your actions and eliminate the activities that waste time.