Introduction
Social media sites are the fastest growing on the web, doubling in traffic over the last year. Social Media, such as Facebook, Twitter and LinkedIn are having a major impact on the way people build business relationships and make purchasing decisions. Many businessmen now use TripAdvisor to check out a hotel before making a reservation.
Review sites like Qype are becoming increasingly popular with engineers and technicians and can have a significant influence on customer decisions. For instance, people looking for internet solutions in Nuneaton on www.qype.co.uk will find PDC with 5 recommendations. Search engines such as Google are now using these sites to contribute to web site rankings.
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