Using Social Media to promote your business website

Social Media tools are a positive way of networking and interacting with other Internet users. Myspace and Facebook have a global attraction allowing friends and people with common interests to communicate over the internet. It is often perceived that Social Media are primarily for, well, social and leisure purposes. This is no longer the case, as businesses are finding it a great way to market themselves.

We know that the web can technically survive without it, since it did a good job of surviving before social media became so popular.

So why use Social Media?

Social media tools like Facebook, LinkedIn, blogs and Twitter are excellent tools for getting your message to a large global audience or more importantly a niche group of users or business contacts interested in your product or service areas. Search engines (Google, Yahoo, Bing) place more emphasis on new up-to-date content. A Blog on your site or externally is a good way to promote yourself to current and prospective clients, and the search engines. LinkedIn, Facebook and Twitter give you the power to push to content, product updates and offers to your clients quickly and effectively.

LinkedIn provides useful tools for collaboration, users have the ability to create their own networks, working groups, workspaces and much more. Smithers RAPRA have done a great job putting iPolyCond on LinkedIn. The working group has attracted new members and set up new discussions stimulating user interaction. It's about 'Increasing the knowledge base of the European polymer industry on new conductive polymers'. http://bit.ly/dxc02O

The next stage is to feed news from your project onto LinkedIn and Twitter. Hence the 'Social Media' not only create interest in your project but they help to raise the search engine profile of your Internet site.

If you want your Internet presence and website to thrive, flourish, make advances, and surpass others, then social media could be a vital part of your online marketing plan.

To see how PDC can help you implement an online marketing strategy, contact us now for some great ideas and a free no-obligation quote.

Paul Bromby

t: 01455 290222
e: contact@pdcnet.org.uk
w: www.pdcnet.org.uk